Preparing for January

The month of January is unique in that it is our lowest volume month of the year. Sales are derived from citrus, bananas, potatoes, grapes, strawberries, salads and value-added items.  This is the strongest period of the year for grapefruit, so big up front displays are a must. Navels are a big seller so you need to display those on tables, loose and bagged, in various sizes. Don’t say no to large size navels in bins, they do sell. Ask your merchandiser how many bin navels Crosset will sell this year. It will surprise you. Cost of imported fruit should be reasonable, and grapes especially require large displays. Depending on supplies, strawberries will continue to sell, don’t forget about them. Everyone will be on a diet so please maintain those value-added sections, it will pay large dividends.

Read more.

Posted in