The only holiday in July is July 4th. By now, you are in the heat of battle trying to capture all the sales you can, trying to get ready for the big, I mean BIG weekend especially with the 4th being on Tuesday. During the month of July, every week is like a holiday. July is the best month of the year for produce sales in both tonnage and dollars. Whatever worked in June needs to be expanded about 20% because it will work even better in July. All of the summer items are worthy of your attention. Many locally grown items also become available and demand as well as your support in important.